

The bottom line is that there is no profitable way to use this gas. You can capture it, pipe it out, then refine it, but you will lose money. You can burn it onsite to generate electricity, but your investment in generators and maintenance will never pay off.
The only way to get oil and gas companies to do the right thing is by government regulation.
Source: my father worked for a startup trying to develop this type of technology in the bakken oilfield. The startup had strong initial investment, but it failed after only a few years.
I don’t feel strongly about Coldplay, but I think their style is “whatever Radiohead was doing two years ago, but watered down for the masses”.
Nothing wrong with that, but it does evoke a hipster vs. normie conflict.