I remember learning that trademarks that have been genericized (like Band-Aid, Popsicle, Velcro, Clorox, etc) are at risk of losing their trademark or copyright.
Can someone explain to me how exactly does this work? Cause i never really understood this


I get that a company would want to stop other companies using the genericized trademark. But is there any problem for consumers?
As far as I can tell, you can still buy Kleenex brand Kleenex’s and Q-tip brand Q-tips, and coke brand coke.
No, this is just a legal question about the degree to which companies are allowed to restrict their competitors’ marketing.