Selling stuff at cost is already selling stuff at a loss if you factor in labor and overhead. How long can you go losing money? Probably not as long as Walmart or Target or Amazon. That’s what they’re betting in.
Employing your exact strategy is how Amazon became one of the largest corporations on the planet. In fact, they still sell their entire Amazon Basics line at a loss for this reason.
Selling stuff at cost is already selling stuff at a loss if you factor in labor and overhead. How long can you go losing money? Probably not as long as Walmart or Target or Amazon. That’s what they’re betting in.
Employing your exact strategy is how Amazon became one of the largest corporations on the planet. In fact, they still sell their entire Amazon Basics line at a loss for this reason.
“At cost” could be a compound value inclusive of overhead and labor.
Well, that’s just a regular business then.