Happened to me when I saw a book on the US site, I wasn’t able to see all reviews, but there was a button to sort-of “apply” to get approved for seeing all of them.
It took five days, then I got this email.
Interestingly, they’re not doing this on the European site, you can still see all reviews there.
I haven’t bought much from Amazon in years, but them being so prolific meant there were lots of reviews for me to read before buying the product somewhere else.
Good idea actually