I’m pretty principled. I block as much tracking as I can in my personal use of the web because what I do isn’t anyone’s business but my own. So, the idea that I have to put trackers on my site is pretty noxious to me, and I have thus far refused.
This isn’t an ad and I don’t want my personal account associated with my business, so no URLs, but I would like to know what you all think: is this something worthwhile that people will appreciate, or am I letting my principles guide me off a cliff because nobody cares that much?
I appreciate your decision. But it depends on the type of business you do. If you are running a utility business like plumbing or carpentry or a service like law, you might not need the trackers. But if your are running some sort of ecommerce shop, and you wish to entice your customers with offers, deal or personalized recommendations then in theory tracking should help.
But as far as I am concerned, I tend to pefer a service that has little to no trackers. There is nothing worse than visiting a page and you have to consent to 1000 trackers. Try with no trackers for a few months then its up to you to decide whether to add the trackers or not.
Personalized recommendations don’t really work at that level. Unless you have a large catalog or an incredibly loyal user base it’s better to just look at items purchased together and upsell those.
Thanks for responding! Yeah, it’s e-commerce. It’s only one product though, which is maybe a point in favour of no tracking. I have a newsletter too, but it’s not “marketing” e.g. “on sale now, don’t miss it!” - part of my brand is recipes, and the newsletter only goes out when I post a new recipe to the site. I don’t plan to use the email list for anything else, for similar reasons to not wanting trackers 😅 About the trackiest thing I’m willing to do is coupon codes, which feels okay for tracking social post success.
Can I ask, would it sway your decision to check it out if you saw there were no trackers? If you saw that in an ad, vs people talking about it online? (I have a theory that some “selling points” only work by word of mouth, and in an ad they have the opposite effect)
I have seen “consent banners” that pretty much say “no consent needed, we don’t do shit”, which I usually found slightly charming. Tended to unobtrusive, dismissable, and with no interaction required to use the site.