Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.



With the original price as $250, a 100% increase would be adding the entire value to itself once (i.e doubling) taking us to $500.
A 200% increase is adding the $250 to the original two times for a total of $750.
So calling it a “200% increase” is correct.
It is true to say that “$750 is 300% of $250” or that “The price has tripled” - both correct, but the increase is only 200% because increase doesn’t include the original as part of the value.
TBH—and I’m not a native English speaker—I think it’s a bit ambiguously phrased. “Increase by 200%” would be more clear.
This makes perfect sense, thank you
Fine. Forget about it.