It did start strong, almost 10 million viewers is great, but the final season apparently had close to 5x as many.
I’d probably credit that to Game of Thrones becoming a cultural sensation. People became interested the more they heard other people talk about it. It bled into “normie” spaces instead of staying niche.
If this article from Variety is to be believed, Game of Thrones experienced viewer growth each season.
https://variety.com/2022/tv/news/euphoria-season-2-finale-ratings-1235192015/
It did start strong, almost 10 million viewers is great, but the final season apparently had close to 5x as many.
I’d probably credit that to Game of Thrones becoming a cultural sensation. People became interested the more they heard other people talk about it. It bled into “normie” spaces instead of staying niche.