“The “Dead Internet Theory” is a concept suggesting that the internet has largely been abandoned by humans and replaced by non-human activity. It posits that most online content, interactions, and engagement metrics are driven by bots, algorithms, and artificial intelligence, creating the illusion of a vibrant, human-driven web.”
The problem of the dead internet isn’t that there are no human users, but that the human users are isolated from each other or herded into ideologically suitable echo chambers, where misinformation and lies can be harder to resist because they already have momentum. It’s also hard to prove because we’ve demonstrated the inclination to do it to ourselves even without malign orchestrating influences like giant corporations.
An indicator of a dead internet wouldn’t be that no one in your IRL experience uses the internet, but that either A) their experiences are extremely congruent with your own (you’re both in the same bubble) or B) their experience of the internet reality has no shared basis with your own (only one of you is in a bubble, or you’re both in separate bubbles). Which… does happen to me occasionally, especially with older folks. A lot of people are caught in the dead internet of facebook, and are being groomed and manipulated like cattle. The export products of the bot farming industry are influence, votes, hatred of minorities, etc. I suspect a lot of the MAGA elements of my family are deep into dead internet traps, though of course it’s hard to get an accurate picture of their media diet because they don’t trust me enough to share it.
Do I think this means the internet is now Certified Dead? No, but I think it’s a sliding scale of deadness and it’s somewhere between 0 and 100 percent. Where on that scale we are is difficult to pin down.