Advertisers want eyeballs, and this means less of them. Reminds me of Reddit moving to a log-in only model.
Not sure if you’re being rhetorical, but I’ll answer anyways. The reason Reddit wants you to log in is to better track you, no duh. The reason that makes them more money is because better data means better ad targeting, and better ad targeting can be translated to results like a better click through rate. When a platform has that, they can incentivize more advertisers to spend more money on their platform.
That way, each time they sell an ad, that ad can be more expensive. It’s undeniable that demanding logins will be bad for the number of ads they sell, but if they can sell higher quality ads, they’ll make more money at the end of the day.
This whole thing is the core driver behind privacy being eroded at scale, because ad targeting has proven effective, and so advertisers want to advertise on the platform with the best targeting. So everyone wants to spy on their users the best and build the best targeting.
Not sure if you’re being rhetorical, but I’ll answer anyways. The reason Reddit wants you to log in is to better track you, no duh. The reason that makes them more money is because better data means better ad targeting, and better ad targeting can be translated to results like a better click through rate. When a platform has that, they can incentivize more advertisers to spend more money on their platform.
That way, each time they sell an ad, that ad can be more expensive. It’s undeniable that demanding logins will be bad for the number of ads they sell, but if they can sell higher quality ads, they’ll make more money at the end of the day.
This whole thing is the core driver behind privacy being eroded at scale, because ad targeting has proven effective, and so advertisers want to advertise on the platform with the best targeting. So everyone wants to spy on their users the best and build the best targeting.
It’s also easier to control scraping by requiring an account.