A practicing Catholic with trendy oversized glasses, Campopiano has caused controversy by declaring that she “owes feminism nothing” and that femicide – the killing of women and girls due to their gender, often by someone known to them – shouldn’t be a separate category of crime.

“We have to reinforce the traditional family model,” she told AFP on the sidelines of a pro-Bolsonaro rally in Sao Paulo.

Brazil has more influencers than any other country, according to sociologist Gabriela Mayall of Federal Fluminense University.