

I agree with the other guy here. I don’t go to the movies often so have no reason to keep up with what is showing. While I know how to look it up, why would I?
Yes, I am an example where advertising what is showing some place I can see it with no friction could make a difference in whether I go



Ticket windows are always outside (where I am). You don’t even get into the lobby without a ticket
I suppose that’s where advertising the popcorn with chemical pee is important: the movie brought you in, now is the time to extract profit. But that doesn’t work if they’re not getting people in