A few things to consider in the world of marketing and advertising…
When reviewing the number of views that an ad gets, there’s no simple way to separate bot traffic from genuine impressions. This is due to privacy restrictions.
Generally, the marketing team will post an ad… A few weeks go by and they report the number of impressions (views) the ad got to upper management… upper management is impressed and continues to approve budgets to make more ads.
Sometimes ads are about driving awareness and not necessarily making sales. If you’re familiar with the new soda in the convenience store you’re more likely to buy it because of the ad you saw about it last week.
A good (even great) return on investment in sales is between 2-3%, meaning if you show your ad to 100 people and get two clicks on it, those are considered good statistics to continue to market your product.
Sauce: 13 years in marketing for both small and large companies
A few things to consider in the world of marketing and advertising…
When reviewing the number of views that an ad gets, there’s no simple way to separate bot traffic from genuine impressions. This is due to privacy restrictions.
Generally, the marketing team will post an ad… A few weeks go by and they report the number of impressions (views) the ad got to upper management… upper management is impressed and continues to approve budgets to make more ads.
Sometimes ads are about driving awareness and not necessarily making sales. If you’re familiar with the new soda in the convenience store you’re more likely to buy it because of the ad you saw about it last week.
A good (even great) return on investment in sales is between 2-3%, meaning if you show your ad to 100 people and get two clicks on it, those are considered good statistics to continue to market your product.
Sauce: 13 years in marketing for both small and large companies