Yeah dude. The death threats and racism were a serious problem. I got assigned to a small volunteer battle.net mod team for a collection of StarCraft clan chatrooms back in the early 2000’s and… Jesus Christ, it was AWFUL. There was a time when every other message in the chats was a slur or a threat. That’s not an exaggeration. That used to be the norm.

Yeah, and I mean Starbucks used to be a staple for me; I’m not gonna deny that. Back when the original customer loyalty/gold card program existed, the entire chain was setup to be a daily experience, not a premium experience, and I was there daily. Plus, I swear I remember the coffee tasting better back then. But the movies aren’t dead because of candy sales and Starbucks won’t die for adapting their business model to the times. I suppose I’ve just been around long enough to mourn how things used to be.

Hm… Well, I for one did go to Starbucks. A LOT. For 20 years of my life. And I’m done with them.

Now I’m not going to pretend that the CEO cares at all about me. I’m also not going to pretend that their coffee was bad or that things are going to change because I don’t buy their product or that I’m some great moralist for quitting Starbucks. I just don’t like Brian Niccol and I don’t want him to have any fraction of my money. Dude’s a piece of work and the market of other options for coffee is more saturated than the caffeine content of my bloodstream.