

Maybe it’s 99% upbeat and stupid by airtime, but certainly not by content of the catalogue unless you’re saying upbeat or stupid. It’s the Lady Gaga move. Get the popular demand through the catchy, shallow/humorous stuff, use that to fund the deeper artistic endeavors.
I like the music but it’s not in my rotation, so I hear nothing about his principles. What’d he stand by?


For the reddit-shy, link is a reddit thread from Macklemore announcing a new music video. Commenter asks how to pronounce it. He says “Mack-la-more. Should have picked an easier name”. Another commenter asks why the kid in Thrift Shop says it the other way. No response.