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Do you really think Lemmy could handle the amount of people that Reddit has?
As far as I know the existing instances are usually running on capacity and always in need of donations, and that’s when the owner isn’t handling the costs themselves. I’m not sure how well most instances have right now.
Maybe Lemmy would benefit of some way to get people to pay, such as purchasing the ability to give people awards etc. like Reddit. Despite being useless stuff, it might provide some fun that would make hardcore users want to pay. But for that to work out, all apps would also need to show the posts awarded in a different way, so I think that’s unlikely.
But the point is that without a business model, the Fediverse will only be able to handle a limited number of enthusiasts before it faces scaling problems.
I wouldn’t mind having some ads, but I wonder how some more extremists users would react.
But I strongly believe that depending on donations is a very tough place to be, it places the burden of “begging” on the instance owners, which are already doing all the work and should definitely be compensated somehow.