Yep, it’s viable now for many orgs…

This is probably much closer to discord than Zulip is, tbh. I never knew about it previously :)

What would be the unlazy, creative, and effective strategy?

BTW, remaining where our community members are is very effective at messaging to the community we need to communicate with…

Better. I’d say its fully on par with Discord, minus the dark patterns. There’s a public Zulip instance where you can check it out.

If we’re swapping out discord, please just go with Zulip… It’s FLOSS, and has a solid company backing it that actually cares about FLOSS (They even bought the product back, after it was sold to a company that was enshittifying it)/

Not really a hypothetical though. Its the very reason I kept a non-profit’s account on twitter, and facebook, and instagram, for as long as I did - Because we HAD to in order to effectively hit the mission for the non profit.

ok, that’s just hilarious :P

The equivalent of IE being the last one to move to the fediverse lol

If I ran an org, that needed to reach a community of say… 1000 people in need, and 900 of those people were ONLY on twitter, guess what?

That org needs to be on twitter, even if President Musk is profiting from it. Otherwise, the org would be remiss in their mission.

Its that social inertia, and I get it.

I ran a neighborhood group’s social media, and even after FB turned openly shitty, I had to stay on there, because thats where people are.

I mean, I could have pushed the org to drop them, but then we would have lost the eyeballs of thousands of neighbor’s we’re trying to work FOR.

Same deal with Twitter, they’ve just gotten to the point where most NPOs lose less by leaving than they would by staying.