Also the creator of the format attempted to troll people by saying it’s officially pronounced “jiff”, and it’s taken as truth by the gullible and the people who believe that if you create something, you should be able to control what people call it (even if it defies logic).
I agree that the manner this was presented at the 2013 Webbys, which kickstarted the debate, was jokingly, but the specifications have always recommended “jiff” since the format’s inception, though also a bit jokingly:
Wilhite and the team who developed the file format included in the technical specifications that the acronym was to be pronounced with a soft g. In the specifications, the team wrote that “choosy programmers choose … ‘jif’”, in homage to the peanut butter company Jif’s advertising slogan of “choosy moms choose Jif”.[3]
To stop the edit wars.
Also the creator of the format attempted to troll people by saying it’s officially pronounced “jiff”, and it’s taken as truth by the gullible and the people who believe that if you create something, you should be able to control what people call it (even if it defies logic).
I agree that the manner this was presented at the 2013 Webbys, which kickstarted the debate, was jokingly, but the specifications have always recommended “jiff” since the format’s inception, though also a bit jokingly:
*“Jeff”