In 2021, Hara partnered with Xiaomi, designing a new logo for the company, which was unveiled on 31 March 2021. Hara and his company converted the previous square logo into a combination of a square and a circle. He earned $300,000 from the project.

Source

Reconsidering my life choices right now…

  • everett@lemmy.ml
    link
    fedilink
    English
    arrow-up
    3
    ·
    14 days ago

    A more charitable possibility: there could have been an honest four-year cycle of design explorations and presentations of options, revisions… none of which will never see the light of day thanks to internal politics, and the company just non-deciding on a safe option.

    • SSTF@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      14 days ago

      Even if that is factual, the company went to this high profile designer because they wanted a story to go along with their logo.