As an engineer who hated marketing, started my own business, which subsequently failed due to my lack of understanding for the importance and proper execution of the marketing mission… I now have a deep respect, and appreciation of a well-run marketing function.
Haha, yep, you’re exactly describing my long held belief! “A quality product sells itself”. I didn’t understand that when you have an entirely new product people don’t understand WHY they need it, since that thing never existed before. “Educating the market” can also be called “marketing”.
That makes sense. My problem was I had zero competitors. It was a totally new product. No one knew why they needed it, so it never attracted any consumers. If there was an established product category you can rely on organic discovery.
As an engineer who hated marketing, started my own business, which subsequently failed due to my lack of understanding for the importance and proper execution of the marketing mission… I now have a deep respect, and appreciation of a well-run marketing function.
If a business can not sustain itself without marketing, then the product is possibly not worth having.
Haha, yep, you’re exactly describing my long held belief! “A quality product sells itself”. I didn’t understand that when you have an entirely new product people don’t understand WHY they need it, since that thing never existed before. “Educating the market” can also be called “marketing”.
I have a great business name and word of mouth carries me.
I feel like if you need marketing it’s because you have too many competitors all doing the same thing ie: no one needs your business.
That makes sense. My problem was I had zero competitors. It was a totally new product. No one knew why they needed it, so it never attracted any consumers. If there was an established product category you can rely on organic discovery.