Is it just me, or that Prime Video is a blantant rip off in the West as it costs so much when they could’ve priced it the same on what they consider a “poor country”. As mentioned in the first table below, prices are a f*cking joke (especially US Amazon) $139?! SERIOUSLY?
This is what I mean:
| Prime | US | UK | EU | AU |
|---|---|---|---|---|
| Monthly | $14.99 | £8.99 | 8,99€ | A$9.99 |
| Annually | $139.00 | £95.00 | 89,90€ | A$79.00 |
How much the same subscription is in Japan
| Prime | in USD | in GBP | in EUR | in AUD |
|---|---|---|---|---|
| Monthly: ¥600 | ~$3.70 | ~£2.80 | ~3,25€ | ~A$5.30 |
| Annually: ¥5900 | ~$36.60 | ~£27.65 | ~31,90€ | ~A$52.15 |
Another reference (i.e. India) for the same thing:
| Prime | in USD | in GBP | in EUR | in AUD |
|---|---|---|---|---|
| Monthly: ₹299 | ~$3.20 | ~£2.40 | ~2,75€ | ~A$4.50 |
| Annually: ₹1499 | ~$15.90 | ~£12.00 | ~13,85€ | ~A$22.65 |
First the price is set to maximize profits, nothing else.
The reason it’s cheap in Japan is probably because the value is low for Japanese people, so they don’t want to pay more, the price they’ve set is the balance between how many subscribers they can get to maximize the total revenue and profits.
In India I imagine the value for the individual might be better, but it’s a poor country, so the low price is necessary for people to afford it.
Second they have copyright deals that vary greatly by region, so cost and content can vary greatly too.
But you can be 100% sure that the low price in India isn’t because they want to be nicer to the Indians. It’s because that’s the price that will earn them the most money.