TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Well, there was awhile when you could walk into a brewpub and order a variety of things. Stouts, ESBs, barleywines, porters…then Trump got elected the first time, and all beer became IPAs. They must be cheaper to make or something, but people who like beer that tastes like anything other than dogwood leaves were just fired as customers.
You can make an IPA in half the time. Also, Lager is especially difficult.
Yeah, but hops is by far the most expensive ingredient of the beer. Especially the hops used in US IPAs. Easier to make, but definitely not cheaper.
Yes it’s all trump. As we all know, he demands IPA with his standard McDonald’s MRE
I don’t think it’s causal but that’s about when it happened. I was at a brew pub that election night and I don’t remember having much good beer since then.
IPAs were definitely a trend by 2016.
IPAs are way easier to make and harder to fuck up. Other beers are much more mild on the palate so you can taste imperfections. If an IPA tastes like shit, just add more hops until you can’t tell.