TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Bars with overpriced drinks hate this one weird trick:
1oz Campari - $1.10
1oz Red vermouth - $0.75
1oz Gin - $1.50
1 orange peel sliver - $0.1
Ice
100% premium ingredients. A dalmation could prepare it. $3.45 cost, sell it for double @ $7.
I know it’s an unc take, but I just don’t understand where the appetite for $20+ cocktails comes from. Maybe I’m just poor, like the person said below.