Started using Startpage a few months ago at the recommendation of a co-worker. It uses Google instead of Bing for search results, which is why I started using it, but I learned that it describes itself as:
“an Industry-leading omnichannel digital marketing platform, powered by Machine Learning and AI, that monetizes internet traffic by putting the right ads in front of the right people at the right time.”
I agree, but in a different way: No ethical consumption under capitalism 😃. My position on all companies is “take what you can get, bail when they yen grift”