Anything marine or aeronautical
“Made with ingedients you can pronounce”
If you took the time to expand your vocabulary you wouldn’t need to pay a premium.
NSN#
Bespoke
Kids
Luxurious
When I say to a client “this is a particularly complex area” it means they gonna pay.
Financing available
Curated
One of a kind
Invitation only
“Contact us for pricing.”
If you have to ask, you can’t afford it
POA == Piss off, assholes.
Apple and Mac come to mind.
The mini is actually a pretty good buy but it’s hardly how Apple has historically priced things.
French words outside France.
Select, bespoke, artisanal, reserve
Boutique. Designer. Choice. Select. Prime
3 of those are grades of steak
A5 wagyu jeans
And none are the top grade either.
Correct 🤣
Premium.
Oddly enough, I’ve always associated claims of being premium in advertising with it actually being garbage.
I always see premium nowadays as “not the absolute bottom of the barrel”
-
Premium hotel room: not the cupboard in the basement with a single mattress and a broken TV but the next one up. No view or anything though unless you upgrade to a deluxe or higher
-
Premium economy seat on a flight: basically cattle class but with one inch extra leg room and fake leather seat cushions. Still can’t lie down or access better loos like in business or first class
-
Premium spirits: supermarket own-brand spirits but in a glass bottle rather than the super cheap shit they sell in plastic bottles
Etc…
Exactly. It’s a variant of “military grade”.
-
