Go sit at a Starbucks with your “just a plain, regular coffee, none of this Frappuccino half-caff double-whip soy latte crap” order. You’ll see plenty of men grabbing the same coffee milkshakes as women. They’re all attracted to it the same way they’re all attracted to milkshakes: for being a tasty drink. The only difference is some men are embarrassed to admit it’s fine to enjoy a Frappuccino. Or a sweet cocktail, for that mater. And yet, if you make a sweet, fruity, caffeine drink but put it in a scary container, suddenly it’s manly to drink Monster, right?

It’s really not that complicated.