Google doesn’t sell anything to advertisers, that would be mega dumb.
Yes you are right, they don’t give direct access to the data. But they are reading the emails and selling your data in aggregate. Advertisers need only jump a few hoops to take Google’s aggregated advertising data and combine it with other data sources to personally identify you.
Google doesn’t sell anything to advertisers, that would be mega dumb.
They do sell access though. Advertiser ticks boxes for what they want their target audience to be and then Google shows it to those people.
If they sold all that data, nobody would advertise through Google anymore because it wouldn’t be better than competing services.
Now their three letter friends? Those guys definitely get data.
Yes you are right, they don’t give direct access to the data. But they are reading the emails and selling your data in aggregate. Advertisers need only jump a few hoops to take Google’s aggregated advertising data and combine it with other data sources to personally identify you.