I’m pretty principled. I block as much tracking as I can in my personal use of the web because what I do isn’t anyone’s business but my own. So, the idea that I have to put trackers on my site is pretty noxious to me, and I have thus far refused.
This isn’t an ad and I don’t want my personal account associated with my business, so no URLs, but I would like to know what you all think: is this something worthwhile that people will appreciate, or am I letting my principles guide me off a cliff because nobody cares that much?
You can do self-hosted tracking but the real question is what are you going to do with the data.
Honestly except for huge companies the data mostly gets ignored until you redesign your whole site at which point the only data that gets used is trying to figure out how people actually use your site.
If you have a dedicated front end team you can use the data to see if there are patterns (or anti-patterns) you want to optimize for, but beyond that you probably only care about 2 things, what drives people to your site and where they go once they are on your site.
But while OP may not have use of the data now, they might have a use for it in the future.
Or like most companies when they go to dig into their data they find it doesn’t have what they want.
This urge to stalk everyone that uses websites because what if the data is usefull later? Isn’t really that useful because once you figure out what questions you need to ask, if it’s more complicated than “what drives people to your site and where they go once they are on your site.”, the data is often too messy to do anything useful with (at least I’m my experience I’m not a frontend guy though)