TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Cocktails are a scam. Most places (and even some of the best places) are using cheap base ingredients, and the end results are gimmicky, boring, and lacking in complexity. At best, the median quality cocktail is nice to look at and features an acceptable balance of sweetness and acidity. A fucking glass of cold juice wins on a head-to-head of those metrics almost every time haha.
Yeah, there is a difference between an $8 and a $20 cocktail.
Though I agree with you that too many places will charge a $20 price for a $8 quality.
Bars with overpriced drinks hate this one weird trick:
1oz Campari - $1.10
1oz Red vermouth - $0.75
1oz Gin - $1.50
1 orange peel sliver - $0.1
Ice
100% premium ingredients. A dalmation could prepare it. $3.45 cost, sell it for double @ $7.
I know it’s an unc take, but I just don’t understand where the appetite for $20+ cocktails comes from. Maybe I’m just poor, like the person said below.
You’re definitely not going to the right places to get a cocktail.