There is a long list of politicians who have tried to do the Trump thing ever since the stupid escalator. Florida Governor DeSantis made a tiny little bit of headway that ultimately collapsed around him, Marge Greene has been setting herself up as the post-Maga maga leader, and Ted Cruz of Texas has been trying for the longest time to position himself as heir apparent of the current GOP, but there hasn’t been anyone who has been able to capture the same spectrum of blind devotion to grudging acceptance that Donald Trump has somehow managed to unite into the Maga movement.

JD Vance certainly isn’t it, and while he’ll certainly get the Oval Office when Trump dies before completing his term, I think his presidency will be fairly unremarkable and rather short, and afterwards he’ll move into private equity consulting or some such and never be seen in politics again.

But without Joe Rogan and Charlie Kirk, and with a ton of the other influencers either jumping ship or losing face, I don’t think we’ll see the same focus on a single candidate again. Since 2016, we’ve had a historical alignment of domestic influence and foreign interference that focused on Trump specifically, and he has used that (as he always does) to build the Trump brand and only the Trump brand. Nobody else can use it; not even Don Jr., who has tried dipping his toes in and mostly been ignored.

So I think the answer is, the maga cult sputters and dies. Maybe it sticks around long enough to poison the waters for a couple more election cycles, but it won’t elect another president. The best case scenario, in my mind, would be maga breaking away from the GOP and trying to field candidates for a few years that become spoilers.

Either way, the Republicans will eventually put the mask back on and try to pretend like nothing ever happened (though I can’t possibly predict whether that’ll work. My gut says yes, but maybe that’s just me being cynical).