TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
They didn’t “lose money”, they made less money than they thought they were going to make, or hypothetically could have made if we were living in some imaginary situation instead of actual reality.
If I go to my fridge and find out that there isn’t as much ketchup in there as I thought there was I don’t write an article whining about all the ketchup I’ve “lost”.
Dude some of them legit lost. I love near wine country. The ones that adapted did well, the ones that didn’t, fuck em. The bigger hit was Krasnov’s trade war
yeah but think of all the folks betting on ‘ketchup futures in some random dude’s fridge’ they are gambling on?
what about THEM?